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D stands for Design (Swasti's Design Blog) by Swasti Jhavar is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 UK: Scotland License.

21 March 2010

Cultural Differences and Perception

Colour is a universally accepted form of communication and at large it does cater to the needs of the masses. The choices people make are somehow bound within the boundaries of culture and society. Even if they are not bound completely, people can always understand their own culture and what it symbolises. So, to generalise colour and what it stands for in terms of nations, cultures and societies does make sense.






















Colour has been successfully conveying the ideas of west to the east and vice-versa. It helps in categorising information and then sending it over to another location to be deciphered as they see and know it.

White for example is a colour associated with death in India while in most of the western societies it's a colour associated with beginnings, innocence and purity. There are many such cultural differences.

Even though colour is the best way to get ideas across nations and cultures, categorising all the societies under one banner and giving them the same colours would be impossible.

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